Ria - 3 is an extension of the Ria brand in Malaysia. It offers a more specialized range of programming. It focuses more on youth - oriented content. There are a lot of music shows that feature the latest Malay and international music. This includes music videos, live performances, and interviews with musicians. It also airs youth - relevant dramas that deal with issues such as friendship, career choices, and relationships among the younger generation. Additionally, there are some talk shows where young entrepreneurs, artists, and influencers are invited to share their experiences and ideas. It also promotes local youth culture and creativity through various programs.